This is Accounting Services Marketing Research and can include information on the background, market structure, definitions, competitors, trends and developments of accounting and is related to other topics such as auditing and bookkeeping and financial statements.

Table of Contents

1 Background 
2 Market Structure 
3 Market Metrics 
4 Recent Trends and Developments 
5 Sources

Background

The scope of services offered by accounting firms is expanding rapidly. Advances in technology, coupled with changes in clients’ demands, are enabling and encouraging increasing numbers of accounting firms to offer a wide array of services in addition to traditional accounting, auditing, attest, bookkeeping, and tax services. In addition, the requirements to comply with the Sarbanes-Oxley financial reporting requirements has greatly increased the need for publicly-traded corporations to augment their accounting staffs. At the same time, recent financial scandals over back-dating of options at public firms and other problems has further cast scrutiny on proper accounting procedures. All of these have added impetus to the growth in accounting in the past few years.

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