Agricultural Equipment Marketing Research
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This is marketing research on the Agricultural Equipment industry and can include information on the background, market structure, definitions, competitors, trends and developments of abrasives and is related to other topics such as farming, plows, tillers and crops.

Table of Contents Table of Contents

1 Market Structure 
2 Market Metrics 
3 Industry Players 
4 Trends and Recent Developments 
5 Sources 
6 Related ResearchWikis


Market Structure

The agricultural equipment industry is worth approximately US $63 billion - farm material supplies are another US $19.1 billion in revenues.


U.S. industry employees wages totaled US $2.4 billion - an average of $41K/worker. The U.S. earns over US $6 billion in export revenues from agricultural equipment and it represented about 30% of total global revenue for the industry.


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Contents

Market Metrics

World Market


Global demand for agricultural machinery and equipment was forecast to rise at least 4.3 percent per year through 2010 to US $80 billion.

U.S. Market


The U.S. is the largest market for agricultural equipment - worth about US $21 billion annually with 1000 manufacturers employing about 50,000 workers.

U.S. exports of agri-equipment was $6.8 billion in 2006, with imports of US $ 5.7 billion. U.S. exports rose in 2006 about 10 percent; imports declined almost 6 percent.

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Industry Players

  • Deere & Company
Headquarters: Moline, Illinois
Net sales of USD 19.9 billion, in 2006


  • Case New Holland
Headquarters: Lake Forest, Illinois
Owned by Fiat of Italy
2006 sales at USD 12.1 billion


  • AGCO
Headquarters: Duluth, Georgia
2006 sales of USD 5.4 billion
75% of sales are from outside the U.S.


  • Claas KG
Based in Germany
2006 sales of USD 1.8 billion


Other key players

  • CNH Global Escorts
  • Honda Motors Co,
  • Isuzu Motors
  • Iseki & Co.
  • Kubota Corp
  • Kverneland Group
  • Mahindra & Mahindra Ltd
  • Mitsubishi Agricultural Machinery Co
  • Punjab Tractors Limited


Trends and Recent Developments

Sales in the U.S. were forecast to grow about 5% in 2007, while growth overseas are forecast at almost 16%.

Sources

  • U.S. Dept of Agriculture

Related ResearchWikis

Farm Machinery Marketing Research

Agricultural Chemicals Marketing Research

Chemicals - Asia Markets - Marketing Research


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