This is free marketing research on the Alcoholism Drug Research industry and can include information on the background, market structure, definitions, competitors, trends and developments of alcoholism drugs and is related to other topics such as medicine, treatment and health.

Alcoholism drug market: shift in disease perception required for long-term growth

Estimated to be worth just $86 million in 2006, the alcohol dependence pharmaceutical market is set to grow to $304 million by 2016, driven by the launch of two pipeline opioid antagonists and the continued uptake of Alkermes and Cephalon's opioid antagonist Vivitrol. However, for substantial long-term success in drug treatment for alcohol dependence, a shift in disease perception is required.

Under-diagnosed and under-treated

Alcoholism is a chronic, progressive and potentially fatal disease characterized by the frequent drinking of excessive amounts of alcohol and the inability to curb drinking. It is the third leading cause of preventable death in the US (following smoking and obesity) and represents a major economic burden to society in terms of the healthcare costs of treating resultant illnesses, lost work days and social problems.

Alcohol dependence affects almost 20 million individuals across the seven major markets (7MM). Although the dangers of alcoholism are widely known and despite the availability of screening tools, Datamonitor research suggests that this condition is under-diagnosed and under-treated in the clinical setting. A key reason for this is a lack of resources in terms of treatment facilities, trained physicians and funding. Greater provision of resources and funding represents the largest unmet need in the treatment of alcohol dependence.

Other potential reasons for under-diagnosis include the social stigma associated with alcoholism preventing individuals from seeking treatment, denial that a serious problem exists and the perception among physicians that it is not treatable. There is considerable room for improvement in the diagnosis and management of alcohol dependence, and the reported lack of resources indicates that changes are required in policy, which in practice, places an emphasis on physician training. Widespread education efforts are also required to inform the public of the available treatment options.

Market opportunity for new therapies

Despite the high prevalence of alcohol dependence, the range of available prescription drug treatments is limited to just four products, which together garnered sales of a modest $86 million across the 7MM in 2006. To put this in perspective; depression medications achieved 7MM sales worth $11.8 billion in 2006.

As well as there being a limited range, available medications offer limited efficacy, with many patients relapsing back to drinking within the first year of beginning treatment. There remains substantial opportunity for new drugs which are able to improve upon the effectiveness of Vivitrol (naltrexone, Alkermes/Cephalon), a once-monthly intramuscular injection and the most recent drug to enter the alcohol dependence market in 2006. Vivitrol works by blocking opiate receptors in the brain which reduces the euphoric feeling or 'high' associated with alcohol use. Furthermore, on account of the reportedly poor medication compliance rate among alcohol dependent patients, it is expected that future drugs which possess the potential to improve patient compliance can expect to receive a strong uptake. In view of the huge health and social impacts of alcohol dependence, the introduction of a highly efficacious and safe treatment could lead to huge savings for individuals, businesses and the economy.

Lacking in innovation

Of the small number of drugs currently in clinical development for the treatment of alcohol dependence, the majority are of the opioid antagonist class; the same class as two of the presently available treatment options (ReVia (oral naltrexone, Barr Pharmaceuticals) and Vivitrol)).

The launch of two opioid antagonists is predicted for 2011; BioTie's nalmefene and Elbion's Naltrel. Nalmefene is currently the most encouraging drug in late-stage development, and its anticipated lack of requirement for alcohol abstinence prior to treatment and 'as-needed' dosing regimen will make the drug an attractive treatment option for patients. However, based on mediocre clinical data to date, the drug is not expected to overtake Vivitrol's prescription sales. Nalmefene is forecast to achieve sales of $75m by 2016 in the US and EU markets. By comparison, Elbion is expected to experience difficulty in distinguishing Naltrel, essentially a 'me-too' naltrexone depot injection, from Vivitrol, and for this reason, the drug is forecast to garner US and EU combined sales of just $40m by 2016.

The relatively low uptake of currently marketed alcohol dependence products means that strong marketing campaigns that disseminate persuasive information on the benefits of drug treatment will be vital to future drugs entering this market in order to ensure a strong uptake.

A shift in disease perception is needed

The present state of under-diagnosis and treatment of alcohol dependence and lack of innovation among drugs in development may be attributable to a limited acceptance of drug treatment for alcohol dependence, in comparison to the wider social acceptance of other psychiatric medications. It is also possible to speculate that the relatively low sales of alcohol dependence drug therapies results from a pervading view that the disorder is a behavioral problem, as opposed to a medication condition. This view is supported by the fact that psychosocial therapy continues to play a key role in the treatment of alcohol dependence.

The diminutive size of the market resembles the state of the depression market over 20 years ago, before the launch of Prozac (fluoxetine), which led to a shift in society's perception of depression. In order for substantial growth to occur in the alcohol dependence market, a similar shift in disease perception is needed. Such a shift, brought about by a highly efficacious drug would serve to increase awareness of pharmaceutical treatment options and substantially expand the market.

Related research you can buy:

Pipeline Insight: Substance Dependence - Part II: Alcohol

Introduction The continued uptake of existing brands and the launch of two opioid antagonists will cause the market to grow at a compound annual growth rate of 13.5% from 2006 to reach $304m across the seven major markets by 2016. The alcohol dependence market requires a paradigm shift away from the public perception that it is a behavioral disorder towards being regarded as a treatable medical condition.

Scope

1. Analysis of epidemiology, unmet needs and clinical trial design in alcohol dependence with insight from key opinion leaders
2. Overview of the current alcohol dependence market.
3. Analysis of patient potential, marketing factors, commercial attractiveness and clinical attractiveness of key late-stage pipeline drugs.
4. Indication-specific forecasts of key drug key late-stage pipeline drugs revenues to 2016.

Report Highlights The current alcohol dependence pipeline is small in comparison to other central nervous system markets. Opioid antagonists are the most prevalent drug class in late-stage development and include two reformulations of naltrexone. Datamonitor therefore believes the current alcohol dependence pipeline to be weak and lacking in innovation.

Pipeline Insight: Substance Dependence - Part I: Nicotine

Disease Management and Drug Adherence: Strategies to support patients and enhance treatment persistence

[edit] Sources

• Datamonitor

[edit] Related ResearchWikis

Alcoholic Beverages

Beer - U.S. Survey 2007

Beer Marketing Research

Wine Marketing Research

Wine Export Marketing Survey