This is marketing research on the e-commerce - Canada industry and can include information on the background, market structure, definitions, competitors, trends and developments of e-commerce and direct marketing in Canada and is related to other topics such as the Internet, web and on-line shopping.

E-Commerce and Direct Marketing: Canada

Table of Contents

1 Direct Marketing in Canada Overview 
2 Direct Marketing Benefits 
3 Demographics of Canadian Online Shoppers 
4 Opening a New Direct Marketing Channel in Canada 
5 Challenges with Direct Marketing Techniques in Canada 
6 Direct Marketing Regulations in Canada 
7 Sources

In 2006, approximately 19.3 million Internet users generated over $50 billion of online sales in Canada. Most of that $50 billion ($46.5 billion) was generated from private online sales. Business-to-consumer (B2C) sales increased 61% from 2005 to reach in excess of $15 billion, while Business-to-business (B2B) sales were valued at $31.4 billion. As an increasing number of Canadians subscribe to the Internet and many become online shoppers, advertisers have responded by nearly doubling their online marketing spending to $1 billion. It is clear that Canada’s retail e-commerce market is rapidly gaining momentum.

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