This is free marketing research on Health Education CRM industry and can include information on the background, market structure, definitions, competitors, trends and developments of Health education CRM and is related to other topics such as software and applications.

CRM: on brink of widespread adoption across higher education market

Higher education institutions are increasingly turning to CRM technology solutions.

Higher education institutions are adopting customer relationship management solutions in a bid to compete more aggressively with one another and recruit and retain the "right" students. While there is room for a diverse set of vendors in the market, the most successful will be those that support the entire student lifecycle.

IT revenue from customer relationship management (CRM) solutions in the higher education markets of the US, UK, Germany, France and Australia will grow from $184.9 million in 2007 to $324.5 million in 2012. This growth will be driven by the purchase of new solutions and the expansion of existing installations.

CRM solutions enable colleges and universities to significantly improve the quality of their relationships with students at every point in the student lifecycle, from a prospective student applying for admission to an alumnus making a donation to the annual fund. The next five years will see a dramatic increase in the number of institution-wide CRM implementations in higher education in the US and abroad.

Colleges and universities have historically targeted CRM to support specific processes, such as campaign management, in the admissions and development offices. Fueled by developments in the consumer market, student expectations for institutional services are rising fast and prompting institutions to extend their view of CRM to include a larger and more diverse set of processes and departments.

Institutions increasingly recognize the value of creating a 360 degrees view of the student experience to their recruitment, retention and development initiatives. By capturing data and information about each student interaction, CRM provides educators with powerful insight and tools to ensure that future interactions contribute to rather than detract from creating more positive relationships with students.

Translating a corporate sector CRM solution into one that meets the specific needs of higher education is a far more complicated task than simply changing references to customers and sales to students and admissions in the end user interface.

The degree to which CRM vendors have successfully made these changes varies considerably and has given rise to a large and diverse competitive landscape. The current landscape, however, is likely to evolve. Over the short term, there is ample room in the market for a diverse set of CRM vendors. But with the increasing adoption of more sophisticated CRM strategies, enterprise-class applications with strong analytics and the ability to support the entire student lifecycle are likely to prevail as they are better suited to long-term institutional needs.

Related Research

• Education Technology - CRM in the Higher Education Market (Review Report)

[edit] Sources

• Datamonitor