This is marketing research on the Hispanics market and can include information on the background, market structure, definitions, competitors, trends and developments of the Hispanics market and is related to other topics such as Latino and ethnic.

Table of Contents

1 Definition 
2 Background 
3 Market Structure 
4 Market Metrics 
5 Consumer Behavior 
6 Recent Trends and Developments 
7 Sources

Definition

Latino" or "Hispanic", as a description, refers to an origin or ethnicity, not a race. Spanish language stands as a symbol of difference for U.S. Hispanics. Irrespective of where they are from and regardless of their history, Spanish is the unifying key to their individual and collective pasts. The terms Hispanic and Latino are used interchangeably; they do not have different connotations.

Background

The single most important segmentation factor among U.S. Hispanics may be their country of origin. The U.S. Hispanic market is comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, with the majority (63%) of Mexican heritage. The culture, beliefs, opinions and consumer behavior patterns of U.S. Hispanics are not identical, due to the influence of differences in their native countries' geography, indigenous ancestry and colonial origins.

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